About me
I’m Peter, a brand and visual designer based in Nottingham. I create identities, campaigns and environments that help brands look and feel their best, from tech start-ups to major sporting events.
Right now I design brand environments and hospitality spaces for major sporting events at Detail, working alongside 3D and production teams to bring each client’s story to life on site. Before that I led brand design at the LTA and Teleport.
Curriculum Vitae
Senior Graphic Designer, Detail
2025 – Present
I design large-scale graphics and brand environments for hospitality spaces at major sporting events, including Wimbledon, The Lions Tour and The PGA Finals. Working with 3D and production teams, I create visual identities and event branding for clients such as Emirates, BMW and HSBC, finished to a premium standard and built to lift the fan experience.
Freelance Brand Designer
2023 – 2025
Between in-house roles, I worked independently with businesses and organisations across a range of sectors, from recycling to education. The work covered everything from brand discovery and new identities to brand guidelines, campaign concepts and editorial design.
Head of Design, Teleport
Mar 2022 – Sept 2023
I led Teleport’s rebrand, creating a new visual identity and a comprehensive style guide that lifted brand recognition by 23%. I took the brand onto the trade-show floor with exhibition stands and event graphics that supported $1.6M in event revenue. I also built a social media look that grew followers by 13% in six months.
Lead Designer, LTA – Tennis for Britain
Sept 2016 – Mar 2022
As lead designer at one of the UK’s ‘Top Four’ sports governing bodies, I launched the LTA’s new brand identity, with over 600 assets in the first quarter. I led the award-winning ‘Play Your Way’ campaign, which increased adult participation by 43%. I created identities for the grass-court championships and managed brand rollout across 1,000+ site-specific elements. I also designed sponsorship pitches that helped secure partners including Rothesay, Cinch, Lexus and Vodafone.
Senior Graphic Designer, Glazier Design
2005 – 2015
At this boutique consultancy, I led brand identity projects across a wide range of sectors. The work ran from logos and identity systems through to magazines, point-of-sale, large-format displays and print runs with specialist finishes.
Education
Design BSc (Hons), Gray’s School of Art
Skills
Software
Adobe InDesign Adobe Illustrator Adobe Photoshop Adobe After Effects Figma