LTA Tennis for Britain's Performance Team are focused on nurturing top-level talent and developing British players into elite athletes.
Working with LTA Performance was an inspiring opportunity to create a brand identity that captures their unwavering commitment to success. The design reflects the team’s strength, unity, and relentless pursuit of excellence, all while fostering an atmosphere of pride and motivation for both athletes and staff.
Overview
Designing the visual identity for LTA Performance was an exciting opportunity to capture the team’s essence. The identity had to reflect their dedication to developing world-class athletes while fostering pride and unity. With bold typography and dynamic elements, it evokes strength, forward momentum, and relentless ambition. The design serves as a rallying cry for both athletes and staff, motivating everyone involved to strive for excellence. This visual identity embodies the team’s unwavering commitment to success and their vision of world-class performance.
The logo for LTA Performance embodies strength, unity, and relentless forward momentum. Thick, block-style letters with tight spacing reflect the team’s solid foundation and cohesive nature. The italicized, angular font symbolizes speed and progress, aligning with the dynamic nature of tennis. The strikethrough adds a unique touch, evoking a sense of movement and precision while remaining deeply connected to the sport. The logo’s modern, bold design communicates the team’s elite status and commitment to achieving world-class performance.
