About me

I’m a designer with expertise in branding, marketing design, and digital content. I combine creativity and practicality to help brands stand out and achieve their goals. Collaborative by nature, I create cohesive visuals, engaging campaigns, and digital experiences that resonate. My focus is on helping in-house teams deliver impactful, memorable designs.

Curriculum Vitae

Head Designer, Teleport

Mar 2022 – Sept 2023

As Head Designer at a dynamic tech startup, I orchestrated brand design and development, creating a distinct visual identity. I excelled in crafting intuitive website UI designs and optimising user experiences. Additionally, I curated compelling exhibition displays and translated brand aesthetics effectively for social media platforms. My expertise extended to designing graphics for high-profile events, seamlessly integrating brand identity. These experiences showcase my ability to blend creativity with strategic thinking for impactful design contributions.

Senior Graphic Designer, LTA Tennis for Britain

Sept 2016 – Mar 2022

As the Lead Graphic Designer at LTA British Tennis, one of the UK’s ‘Top Four’ sports governing bodies, I played a multifaceted role. This included developing and safeguarding the LTA brand identity, collaborating on the ‘Play your way’ brand campaign, and overseeing creative agencies for six grass-court tournaments. I also collaborated with the social media team to create captivating content. During the pandemic, I introduced project management systems and cloud-based software, significantly enhancing team productivity.

Senior Graphic Designer, Glazier Design

Feb 2005 – Sep 2016

As a designer at a boutique design consultancy, I spearheaded end-to-end brand identity creation and management across diverse disciplines. My expertise encompassed producing a wide array of print assets, ranging from captivating magazine publications to custom print runs with unique finishes, as well as large-format and point-of-sale displays. In addition, I played a pivotal role in crafting digital assets, including the design and development of CMS-integrated websites and the execution of digital marketing campaigns. My multifaceted skill set ensured comprehensive design solutions for our clients.

Skills 

Design Thinking
Brand Design
Brand Management
Visual Identity Development
Environmental Design
Vector Illustration
Logo Design
Typography Design
Icon Design
Infographic Design
Interactive Prototyping
Collaborative Design
UI Component Design
Information Architecture
Social Media Graphics
Email Marketing Design
Print Layout Design
Page Composition
Prepress and Printing Knowledge
Print Production Techniques

Software 

Adobe Creative Suite
Adobe Indesign
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Figma
HTML / CSS
Goggle / Microsoft Workspace